The Museum of Modern Art yesterday dumped a rogue ad executive who had ordered the vandalism of his own promotion campaign in Brooklyn. Doug Jaeger heads The Happy Corp., which had been hired by MoMA to design its subway ads. "[We] have completely severed our relationship with the company," said a MoMA spokeswoman. Aided by vandals associated with subway-ad slasher "Poster Boy," Jaeger had had the posters at the Atlantic Avenue station rearranged in a publicity stunt. -DAVID K. LI, The Ny Post
Tuesday, March 3, 2009
Fired by MOMA
The Museum of Modern Art yesterday dumped a rogue ad executive who had ordered the vandalism of his own promotion campaign in Brooklyn. Doug Jaeger heads The Happy Corp., which had been hired by MoMA to design its subway ads. "[We] have completely severed our relationship with the company," said a MoMA spokeswoman. Aided by vandals associated with subway-ad slasher "Poster Boy," Jaeger had had the posters at the Atlantic Avenue station rearranged in a publicity stunt. -DAVID K. LI, The Ny Post
